Marketing the Law Firm: Business Development Techniques
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Protect and enhance your bottom line! Marketing the Law Firm: Business Development Techniques will help you succeed in today’s competitive legal marketplace by treating your practice as both a business and a profession. This pragmatic book shows you how to implement client surveys, Web sites, brochures and collateral pieces, databases, newsletters, direct mail, seminars, special events, advertising, public relations, proposals, presentations, and interviews, whatever the size of your firm.
Marketing the Law Firm: Business Development Techniques is filled with case studies and examples of real law firm situations to help you put these tools and techniques into practice — and use them effectively.
You’ll find out how to: market online; market a new capability; create an “alumni” relations program; cross-sell your firm’s services; discover new business opportunities through market research, charitable contributions, and sponsorships; make realistic, long-term marketing plans for the firm, practice groups or individuals; use flat fees as a billing alternative; train your lawyers — and your support staff — to be good marketers; surmount marketing obstacles; budget for marketing time, expenses and compensation; and measure the effectiveness of your marketing efforts. You’ll also get up-to-date information on Web sites, extranets, multidisciplinary practices, client advisory boards, niche marketing, and the uses of Intranets. An appendix provides law firm marketing resources, including organizations, publications and studies available.
*Looseleaf print subscribers receive supplements. The online edition is updated automatically. You will be contacted either via phone or e-mail to set-up login information for the digital version. Please note this title is non-returnable.
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|Shipping Availability||This item ships in 3 to 5 business days.|
|Publisher||American Lawyer Media|